LIFE MARKETING
CONSISTENT MESSAGING

LIFE MARKETING
UNIVERSITY BRANDED

LIFE MARKETING
MULTIPLE MARKETING CHANNELS

The University Resource
For Making The LIFE Brand Shine

Building the LIFE brand and driving enrollment with innovation, technology and design.

Marketing Services

Strategic Marketing
Campaign. Consulting...

The way events and projects are marketed has changed exponentially in the past decade…
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Design & Print
Brochures, Flyers, Sell Sheets...

What makes creative people unique is that they see the world from a slightly different lens than the rest of us…
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Web Development
Pages, Microsites, Analytics...

Marketing will work with you to ensure that your marketing efforts reach those areas of the Web that make sense for your campaign…
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Video
Promotional, Departmental...

Everyone has a Flip camera or even just a good phone that can capture a moment and distribute it via Facebook and YouTube, but true videography is an art form that should not be discounted or overlooked simply because you have a device that can capture video…
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Photography
Events, Headshots, Social Media

If a picture is worth a thousand words, that picture better be a fantastic one. Don’t just throw a filter on it – hire a professional.
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Social Media
Creation, Posting, Content...

It’s clear that Social Media is big and that it’s here to stay. What’s less clear is which Social Media channels are relevant to your promotional efforts…
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Editorial & Publications
Announcements, Content...

From Oxford commas to branded messaging, our marketing wordsmiths know their stuff. Let us edit and craft compelling copy with powerful results.
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Event Planning
Logistics, Promotion...

Another aspect of our LIFE brand is that of Special Event Services. We strive to have every component exceed its potential and enhance what is the Life University brand.
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SWAG
Clothing, Hand-outs, Prizes...

We can provide you with a wide choice of LIFE-branded clothing and promotional items…
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About Us
Branding for LIFE

Life University’s Marketing Department, the central media office for Life University, offers assistance with news management, media relations, writing and editing, publications management, graphic design, web design, online communications, social media, marketing and special events planning. We are uniquely positioned to provide an institutional perspective when working with campus units.

Did you know that LIFE green isn’t just green? It’s Pantone 375 C green. Our logo’s font is a modified version of Trajan Pro. Already lost? That’s fine, because you don’t have to worry about it; that’s our job. Our eyes are trained to cipher content from across departments and genres to create a unified, branded University message. When you make a marketing request, our creative team will pool expert resources of design, content and professionalism, X-ray it with our LIFE-branded eyeballs and deliver a product you can be proud of.

CONTACT

For all Marketing requests, please submit a Marketing Project form.

Vice President of Enrollment and Marketing
Cynthia Boyd, D.C.

Director of Marketing
Shelly Batcher

For website issues, questions or suggestions for LIFE.edu or affiliated LIFE microsites, please email webmaster@LIFE.edu.

For editorial and style guide questions, please email FEEDBACK@LIFE.edu.

Quick Start Guide

Step 1
PREPARATION

Read and review the Getting Started Guide ❱❱

Step 2
FAMILIARIZE

Read and review the Style Guides and Policies  ❱❱

Step 3
SKETCH and OUTLINE

Sketch Your Project – Who is the contact? When is the due date? Do you have images and content, or will you need Marketing to supply these? Who is the Subject Matter Expert?

Step 4
SUBMITTAL

Submit a Project Request Form

Step 5
RECHECK and REVIEW

Review and save the auto-generated Project Request Form email you receive.

Step 6
AWAIT CONFIRMATION FROM MARKETING

Await Marketing Department’s contact to review and confirm your project’s details.

Marketing is a contest for people’s attention.

SETH GODIN

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.

JOHN ILHAN

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

JOHN D. ROCKEFELLER